Tag Archive: Pinterest


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I purchased a wonderful tutorial this summer to create leather infinity links. As soon as I saw the links on Pinterest (yes…I actually DID something I pinned!), I knew they would be a fantastic anchor for my rustic Betty Bracelets and a great way to freshen up their look for fall. I just listed five of these new Infinity Bracelets in my Etsy shop, Serendipity Blu, today. All are crafted with eco-friendly Indonesian recycled glass beads and distressed leather. Here is the round-up:

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LOVE

This feminine beauty features pale pink and chocolate brown beads and is accented with silver hibiscus toggle and love charm. Feel the love…

Love Bracelet

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NAMASTE

This enlightened accoutrement features lotus blossom shades of sea green and bright pink. The look is completed with silver mandala toggle and Om charm. I honor the place in you of light, of love, of truth, and of peace…

Namaste Bracelet

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WISDOM

This smart accessory features ice cream hues of mint and chocolate chip accented with antique brass Tree of Life toggle and owl charm. Speaking words of wisdom, let it be…

Wisdom Bracelet

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IMAGINE

This free-spirited bracelet features beads in soft aqua blue and pale Coke bottle green. The fun look is completed with silver daisy button and imagine charm. Imagine all the people living life in peace…

Imagine Bracelet

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HARMONY

This burnished beauty begins with soothing shades of aqua blue and chocolate brown accented with rich copper compass toggle and Hamsa charm. We are all one world…

Harmony Bracelet

If you are interested in learning this technique, the tutorial can be ordered from Tracy Statler through her blog here:

Make Bracelets Blog

Hope you enjoyed browsing my new fall collection. Thanks for stopping by!

Shanti,
Erin

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Now that the two doggies are getting acclimated, I feel like my life is finally getting back to normal and I am able to spend time on all of the other things I enjoy. (Although what could be more enjoyable than a new puppy!) Last night, I attended an awesome Black Crowes show in Philly and today I am working on my hand-crafted jewelry business. I am starting off by wrapping up this business planning series of my blog and then I will be weaving away to get my inventory up for summer craft shows. I wanted to share a picture of the two best buds – Mia, who will be five next month, and our new edition, Chase, who just turned seven months:

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MARKETING WITHIN ETSY

The previous posts in this series have chronicled my my business planning journey through the following areas: narrowing the scope of my craft, branding my image, adding finishing touches, setting goals, and setting up an online shop. Now, I am going to focus on what I have done to spread the word about my business and resources I use to expand my business.

Why Choose Etsy?

I originally chose to set up shop with Etsy almost two years ago because the fees were very reasonable, online support is very good, and the Etsy community is very active. At that time, very few of my friends had heard of the online marketplace, but now Etsy has become more mainstream – most shoppers use it as the go to source for anything handmade. While I do like that Etsy is becoming more well known, I am concerned that it is becoming too big to maintain an indie edge. Even so, I still think it is one of the best starting points for an online presence for your crafting business.

It’s All Karma

One of the first things I learned about being a member of the Etsy community is to share the love. One of the best ways to improve your standings in search results is to have items that have many views and fav’s. I make it a practice to add items to my favorites for any shop owner who has favorited my work. It is a simple, yet powerful practice.

Treasuries are curated collections created by Etsy members. I usually have time to create 1-2 treasuries per month. When I do, I typically follow a PIF (pay it forward) rule: if I am featured in someone’s treasury, I will promote it, add the other items to my favorites, and feature the curator in my next collection.

Both of these practices are very common in the Etsy community, and I have found that by staying active, I have gotten my shop much more exposure.

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This is a gorgeous treasury in which I was recently featured.

Build a Local Network

The Etsy community is made up of teams for members to join to network with other like-minded members. Some of the teams I belong to are the Hippie Peaceniks, Bohemian Lovers, and Beachy Things. For anyone following my blog, these surely seem like obvious choices for me. But the one team that I consider to be the most important is the South Jersey Etsians. I am a leader on this team (which just recently reached 100 members!) and maintain a very active status. As its name suggests, this team is very localized: most members live in the south western counties of the state (the ones closest to the city of Philadelphia). The main advantage of such a localized team is that we are able to host regular marketing mixers to meet in person to network. While I acknowledge the importance of staying connected in the cyber world, I must admit that I am old school and sometimes you just can’t beat face to face contact. If you are unable to find a localized team on Etsy, don’t be afraid to start one and invite members in – it will really help you cultivate a wonderful community of fellow local artisans and friends. And if you live in South Jersey and have a shop on Etsy, come join our team!

South Jersey Etsians

MARKETING OUTSIDE OF ETSY

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Social Media is such an important part of today’s world, that it would almost be foolhardy to not take advantage of the marketing possibilities it holds. There are so many choices – Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, blogging – that it can feel so overwhelming! I fear that if I dedicated time to each social media outlet, I would not have any time left over to make my jewelry! I decided the social media outlets I would use to market my business would be the same ones that I use for everyday communication. I actually do not spend much time on Facebook or Twitter, so I do not market regularly through them. I do enjoy reading blogs and I am quite addicted to Pinterest, so I have chosen to market through those outlets. I am proud to say that I have gotten many views and a few sales from both as well! My best advice to my readers is to be consistent with whichever social media you choose. If you choose to market through Facebook because you update your timeline everyday, then you should also be updating your shop page just as frequently.

I love to take photos, so I am intrigued by the Instagram concept, and I am considering adding it as a marketing tool. What social media do you use to market your Etsy shop? Where have you found the most success? I would love to hear about it in my comments section.

If you would like to check out my Pinterest boards, you can do so here:

http://pinterest.com/serendipityblu/

BLOG RESOURCES

I have found the following blogs to be extremely beneficial in my business planning and I encourage all of my readers to follow them:

Oh My! Handmade

Handmadeology

Thanks for stopping by, and once again joining me on my business planning journey!

Shanti,
Erin

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