Serendipity Blu was born from the idea of capturing the laid back beach lifestyle in a unique way. I like to keep a rustic feel to my designs and gather much inspiration from my travels.

I work full time, so this shop is my escape to memories of exotic locations, sunny beach days, and casual living.

I focus my work around simple designs. I have been a macramé aficionado since I was a teenager, and now I craft unique designs for grown-up surfer girls.  I love to work with leather for the natural feel it gives to my work and also how it sets it apart from similar pieces using hemp or nylon cord. Leather wears in such a way that the piece almost becomes a part of you. My favorite accent for my pieces is recycled glass. The soft shimmer reminds me of seaglass and the sustainability is eco-chic at its finest!


Please visit my Etsy shop for more boho beach chic: