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As summer winds down, I am proud to say that I realized one of my major business goals for this year – to participate in two summer craft shows. It was a large endeavor in which I invested money (purchasing tent, tables, displays, etc.) and time (building my show inventory from practically nothing), but the experience and positive feedback were more than worth it. Now my plans for the fall include getting my Etsy shop inventory back up, revamping two of my bracelet lines, launching a new bracelet line, following up with my wholesale account, and lining up two craft shows for the holidays…Wow! That is a huge agenda for a part-time business!

I admit, Ms. Easygoing is actually feeling a little overwhelmed here! So I decided to take this weekend off…spent yesterday shopping with my sister and today hanging out with Mia and Chase, the Weimaraners. I also spent some time reflecting on my business. This year, I have experienced a nice amount of growth – in addition to the craft shows, my Etsy sales revenue has increased by more than 50% over this time last year! So how do I juggle the extra time my growing business requires? Inspiration does often come in the oddest places…

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Try not to be so busy making a living that you forget to make a life…

I recently read an article about Pearl Jam in Forbes Magazine (yes…that’s right…Forbes). The basis of the articles was how PJ chose to scale down their success at the height of their popularity in the early 90’s and forge a lifestyle business that has lasted for over 23 years:

“Pearl Jam’s answer to their hot streak of hit albums was to scale back their success and become a lifestyle business. Rather than focusing on growth, expansion, and increasing return on investment, the goal of lifestyle businesses is to enable their owners to earn a living and sustain their lifestyle. Lifestyle businesses allow their owners to fulfill their ambitions without sacrificing things that are important to them.”

I think that a lifestyle business appeals to most creative types…time always needs to be available to find inspiration and nothing is as detrimental to the creative process as burnout. The main reason I started Serendipity Blu was to feed my creative spirit. I have a great job, but it is in the left-brained dominated financial industry. When I come home from a stressful day at my office, nothing is as soothing as creating things of beauty. (Except maybe Weimaraners!) The added bonus of my creative venture is beefing up my travel budget, my greatest passion.

With that in mind, I have made some important decisions for the fall. I have chosen to not do craft shows until the holidays, even though fall is the busiest show season. I was worried that, after my busy summer, I would feel burnout if I prepped for any shows in the next month or two. Instead, I am taking some vacation time to travel to Salem, Massachusetts in October to experience Haunted Happenings. I also have a couple of big concerts lined up (PJ in Philly in October and Chris Cornell in Atlantic City in November). I also have to remember that I have three months to accomplish everything on my list and it is best to just focus on one task at a time. So for the next two weeks, I am going to work only on getting my shop inventory back up and enjoying these last few precious weeks of summer…

If you are interested in reading the entire PJ article from Forbes, I have included this link:

Pearl Jam Return To The Spotlight As A Mature Lifestyle Business

Thanks for stopping by!

Shanti,
Erin

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