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I am planning on participating at two craft shows at Cold Springs Village in Cape May this summer. I am very excited – and a little nervous! – since this is my first “real” craft show outing. I participated in a house party this past holiday season, where 5 of us from my South Jersey Etsians Team set up tables at our Team Captain’s house for a fun grassroots craft fair. It was a great experience and a perfect trial run to see how my display works. The photo above shows the setup I used to display my Betty Bracelets – beachy macrame pieces accented with recycled glass beads.

WHAT WORKED

I really like the light wood T-bar displays – the color complements, rather than overpowers, the brown leather, and the natural texture of the wood works well with the rustic style of the jewelry. I basically placed a bracelet display in front of the taller necklace display for some interesting height contrast. I think the contrast worked well also. I also love the look of the casually strewn seashells to complete the beach theme.

WHAT CAN BE IMPROVED?

While the display is visually appealing, it was not as welcoming as I would have liked it to be. I packed so many bracelets in the display that most potential customers were afraid to remove any to try on for fear of a bracelet avalanche. Also, all of the prices were listed on tiny tags on each bracelet. Many potential customers prefer to shop at their own pace and often do not like to ask for assistance until they are ready to purchase. Even though I did list all of the prices, they were not as easy to read because of the tightly packed issue.

The simplest solution was to purchase more T-bars. I now have four (2 necklace and 2 bracelet) so I can display fewer pieces on each. I also found some other great display ideas that welcome the client and encourage trying on my jewelry.

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This half moon display allows me to showcase 2-3 unbuttoned bracelets, which will definitely encourage potential customers to try them on. I also like that the natural wood matches my other displays. I purchased it from the Etsy shop Notable Notions for $8.00 with $4.95 shipping. Here is a link to their website:

http://www.etsy.com/shop/NotableNotions

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I just love these two latest editions to my setup! The mini chalkboards are such a fun way to list prices – plus I don’t have to bother with all of those tiny tags! I want to keep it simple with these Cape May shows and price my bracelets with only 3-4 options, based on the size of the beads. With these signs and the extra T-bars, I can segregate the bracelets by price, making a very easy and enjoyable shopping experience. Four of these chalkboard signs are available from the Etsy shop, Braydens Grace, for $18.00 with $4.00 shipping. For an extra $5.50, you may also want to order the wipe-off chalk pen – less messy than regular chalk!

http://www.etsy.com/shop/BradensGrace

I am introducing a line of children’s bracelets – Lil’ Betty’s – at both my Etsy shop and the craft show. I was originally going to put them in a basket, so little hands can have fun sorting through all of the pretty colors, but I found this gorgeous squamosal clam shell and thought it fit the bill perfectly. It is about 8 inches wide by six inches deep and is quite heavy, so it will not topple over in wind. Check out the ruffled detail on the underside:

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I purchased this beauty from the Etsy shop Seashells by Seashore. The price tag seemed a bit hefty at $20.00 with $10.95 shipping, but was actually quite comparable for this size seashell.

http://www.etsy.com/shop/seashellsbyseashore

SERENDIPITY BLU IS IN THE PINK!

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I have gorgeous 2 inch square business cards that I absolutely love, but they are small and I was concerned they would get lost amongst everything else on my display table. I was going to order my regular design in a larger 3 inch square, but then I found these hot pink merchandise bags I purchased as a closeout a few years ago. I thought it would be fun to match the larger cards to the bags for the summer shows rather than stick with my signature aqua blue. I chose this design, which is actually a variation on a promotional magnet I recently designed. I especially love the vintage typewriter print on the back of the card! I purchased these from my usual vendor, Uprinting, and I was just as pleased as I always am with their quality and service.

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I glued seashells onto wooden clothes pins to act as anchors for my cards so they will not blow away in the ocean breeze. I plan to put 3-4 small bunches of cards around the table to encourage more customers to help themselves.

I am hoping these enhancements to my setup will encourage more serious browsing and potential sales. Keep you posted!

Thanks for stopping by!

Shanti,
Erin

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